Yoon Do-yeon, the son-in-law of SK Group Chairman Chey Tae-won, has entered the cryptocurrency sector with the launch of Hedron, a newly established crypto investment firm. According to NS3.AI, Hedron is registered in Singapore while operating primarily from South Korea, where it focuses on technology development and virtual asset investments.

Yoon Do-yeon, the son-in-law of SK Group Chairman Chey Tae-won, has launched Hedron, a new crypto-focused investment firm, marking his formal entry into the digital asset sector.

The move comes as South Korea continues to strengthen regulatory oversight of digital assets while simultaneously encouraging institutional participation in blockchain and fintech innovation. By registering the firm in Singapore—a jurisdiction known for its clearer and more crypto-friendly regulatory framework—Hedron appears to be positioning itself for cross-border flexibility while maintaining operational ties to South Korea’s deep technology and engineering talent pool.

Hedron has assembled a team of experienced industry professionals, including a former Chief Investment Officer from Uprise and a Head of Development, signaling an institutional approach rather than a retail-driven crypto strategy. This structure aligns with a broader trend in Asia, where crypto investment firms are increasingly emphasizing compliance, infrastructure development, and long-term capital deployment over speculative trading.

While SK Group itself has not announced a direct involvement in Hedron, the launch is notable given SK’s existing exposure to blockchain-related initiatives, data infrastructure, and technology investments. The entry of individuals connected to major Korean conglomerates into the crypto sector reflects a gradual normalization of digital assets among Asia’s traditional business elites, even as regulatory scrutiny remains high